01
Think Like a Marketer
Stop treating your real estate business like a job. Start thinking like a marketer and a business leader.
COACHING FOR THE CIH FAMILY OF AGENTS
Be A Better Business Owner and You Will Build a Better Real Estate Business.
Better Coaching Academy (BCA) helps real estate agents across the CIH family attract more clients, close more transactions and build businesses of significance. We work with agents from Better Homes & Gardens Real Estate, CENTURY 21, Coldwell Banker, Compass, Corcoran, ERA and Sotheby's International Realty. Through expert coaching, proven business strategies, and practical tools, we empower agents to achieve more, grow faster, and unlock their full potential.
At BCA, we're not just building better real estate agents—we're building better business owners. The real estate industry is full of talented, hardworking people, yet many have never been taught how to build and run a business.
INTRO SESSION
Learn More About Better Coaching Academy
20 MIN
VIDEO CALL
NO OBLIGATION
If you are a real estate agents across the CIH family, book a time slot and let's chat. No cost, no obligation and absolutely no unwelcomed sales pitches. Just an honest conversation about your business, your challenges, your goals and how BCA might be able to help you out. We look forward to talking with you soon.
02
Modern Agent Tools
Learn how to use technology, AI, CRM, and social media to grow with confidence.
03
Generate & Convert
Create a pipeline of prospects and effectively convert them into clients and then into closed transactions.
/ THE PROGRAM
What Is Better Coaching Academy (BCA)?
BCA is a comprehensive coaching and training program designed to help agents across the CIH family of brands build a business of significance.
Whether an agent is brand new to the industry or has years of experience, BCA provides practical training, proven systems and ongoing support to help agents grow with confidence. We give you the step-by-step road map of what to do so you can take your results to the next level.
- LEAD GENERATION & LEAD CONVERSION
- SYSTEMIZED BUSINESS ACTIVITIES
- LEVERAGE TECHNOLOGY
- STRONG BUSINESS MINDSET
- CLOSE MORE DEALS
/ THE APP
The whole program, in your pocket.
Everything BCA gives you lives in one place: your sessions, your coach, every replay and your numbers. Open it on your phone, in the browser, or in the BCA app.
- 01See what is next the moment you open it
- 02Join a live session with one tap
- 03Book time with your coach
- 04Watch any replay, anywhere
- 05Message your coach between sessions
3 Simple BCA Priorities
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1
Personal Growth
Often the hardest challenges an entrepreneur faces are between their own ears. We want our BCA agents to overcome their personal challenges and grow to become confident, successful and happy people.
2
Business Growth
With a clear and action oriented mindset, our BCA agents are ready to explode their business results and achieve great things. It's time to build a business of significance.
3
Having Fun While You Grow
Building a business doesn't have to be painful. We want our BCA agents to work hard, work smart and have fun while doing it.
Your Business. Your Vision.
Your Next Level
At Better Coaching Academy, we understand that success means different things to different people—and that's exactly how it should be. You set your goals and vision, and our job is to help you create the roadmap to get there. Whether your definition of success is more income, more freedom, a handful of additional transactions, becoming a top-producing agent, or building a team and real estate empire, we are committed to helping you achieve your goals and build the business and life you envision.
/ MEET YOUR COACHES
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COACH 01 · BROKER/OWNER
Meet Your Coach:
Steve Poulos
Steve Poulos is a highly accomplished real estate professional, business leader, and lifelong student of success with more than 20 years of experience in the real estate industry, including nine years as a broker/owner.
Since joining Better Homes and Gardens Real Estate in 2021, Steve has consistently earned the prestigious Emerald Elite Award each year, reflecting his commitment to excellence and outstanding results.
Under his leadership, his brokerage has consistently achieved some of the highest per-agent production levels within the Better Homes and Gardens Real Estate network, demonstrating a culture of performance, accountability, and professional growth.
20+ Years
REAL ESTATE INDUSTRY EXPERIENCE
16 Years
BROKER/OWNER LEADERSHIP EXPERIENCE
Emerald Elite
AWARD RECIPIENT EACH YEAR SINCE JOINING BHGRE IN 2021
High Production Culture
REAL ESTATE INDUSTRY EXPERIENCE
Entrepreneurial Success
RAN SEVERAL SUCCESSFUL BUSINESSES BEFORE STARTING HIS REAL ESTATE JOURNEY
Leadership Contributor
RESPECTED CONTRIBUTOR WITHIN THE BHGRE LEADERSHIP COMMUNITY
A respected contributor within the Better Homes and Gardens leadership community, Steve is passionate about sharing knowledge, developing others, and elevating professional standards throughout the industry.
Drawing on decades of real estate success, business leadership, and ongoing professional development, Steve is the ideal coach to help agents take their business to the next level and achieve their personal vision of success.
COACH 02 · BUSINESS STRATEGIST
Meet Your Coach:
Frank DeMarinis
Frank DeMarinis is a highly respected coach, mentor, and business strategist with nearly 30 years of experience helping real estate professionals build stronger businesses and achieve greater levels of success. Over the course of his career, Frank has personally conducted more than 25,000 one-on-one coaching consultations with real estate agents, giving him unparalleled insight into what separates top performers from the rest of the field.
Passionate about helping agents think differently, Frank challenges conventional approaches and encourages agents to think like marketers, entrepreneurs, and business owners—not just salespeople. His coaching focuses on building profitable, sustainable businesses through strategic planning, lead generation, client experience, systems, and accountability.
What truly sets Frank apart is his belief that success is about more than business strategies alone. He understands that many of the greatest barriers to success are the personal obstacles people place in their own path—fear, limiting beliefs, lack of confidence, procrastination, and self-doubt.
30 Years
NEARLY 30 YEARS OF COACHING AND BUSINESS STRATEGY EXPERIENCE
25,000
MORE THAN 25,000 ONE-ON-ONE COACHING CONSULTATIONS CONDUCTED
Focus
FOCUSED ON STRATEGY, MINDSET, ACCOUNTABILITY, AND SUSTAINABLE GROWTH
By helping agents develop both the skills and mindset necessary to succeed, Frank empowers them to become better business people, build better businesses, and unlock levels of performance they may not have thought possible. His practical, results-driven approach has helped thousands of agents gain clarity, take action, and achieve their personal and professional goals.
/ IN THEIR OWN WORDS
4 MEMBERS
Agents who did the work, on what changed.
/ NEXT STEP
