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ATTENTION: REAL ESTATE ENTREPRENEURS

The Real Value Is the System That Builds Better Agents

Better Coaching Academy is designed to give agents more than motivation. It gives them a structured path, practical business skills, modern real estate strategies, and consistent weekly learning designed to help them build a better business and a better life.

WE ALSO RECOMMEND TO WATCH FIRST

BCA welcome video
WHAT BCA ACTUALLY DELIVERS · 1.4 MIN PLAY ▶

/ NINE PILLARS

The BCA Coaching Framework

01 — 09

01

Weekly Training

Ongoing sessions that are jam packed with information, education, and clear instruction to help guide you on your path to success.

02

Interaction

BCA does NOT believe in just throwing agents on to closed off group webinars and then hope those agents will find success. At BCA, interaction with our agents is a top priority, so that's why each of our membership levels includes an element of coach to agent interaction. This allows for better accountability, instruction, and clarity for our agents.

03

Technology

Technology doesn't have to be scary or overwhelming. BCA aims to simplify the tech overload by helping agents embrace technology at their pace. CRM, AI, social media, tech stacking, and more presented in simple, straightforward language.

04

Lead Gen, Follow-Up & Conversion

No more guessing or stressing about where your next deal will come from. Learn how to create a pipeline of prospects. Then learn step-by-step strategies to effectively follow-up & convert prospects into face-to-face meetings, and turn those meetings into signed clients.

05

Business Foundations & Systems

Real estate agents typically treat their careers more like a job than an actual business. That way of thinking stops with BCA. We empower agents to think like marketers and successful business owners. BCA agents run their businesses with meaningful goals and a clear path to achieve them. BCA teaches agents how to build and implement proven business systems, creating a solid foundation for long-term growth and success.

06

Buyer & Seller Mastery

Interacting with buyers & sellers as well as other agents is an artform in itself and a skill that every agent needs in order to maximize their conversions. BCA agents are positioned to excel through extensive training focused on mastering these conversations, building confidence, and converting more interactions into meaningful client relationships.

07

Database Monetization, Referrals & Network

There is gold in your database and sphere. Learn how to professionally and effectively communicate and motivate people to either do business with you or to refer others to you. No cheesy pitches, rather meaningful and valuable offers that you can make with confidence.

08

Business Scaling, Finance & Wealth

How far you grow your business is entirely up to you. If your vision is bold, we have the experience and strategies to help you scale with a sky's-the-limit mindset. As your business grows, so will your opportunities to build wealth. That's why we focus not only on increasing your income, but also on helping you build, manage, and preserve long-term wealth.

09

Personal Performance & Growth

Agents are humans and that can sometimes mean challenges with confidence, mindset, stress, mental & physical health. Our goal is to help BCA agents become complete success stories by supporting not only their business growth, but their personal growth as well.

BCA'S WEEKLY LEARNING BLOCK

Weekly Coaching Built to Create Better Habits, Better Systems & Better Agents

Tech

TUESDAYS

01 / 03

Tech Tuesdays help agents become more comfortable with various technologies including their CRM, AI tools, social media and more.

1ST & 3RD TUESDAYS

BHG Tech Stack

Explore BHG's array of tech tools and features, and learn how to effectively use them. We also introduce agents to other key tech tools (outside of the brand) to help them in their businesses.

2ND TUESDAYS

A.I. Best Practices

Explore practical ways to use AI. Use AI for content, follow-up, research and everyday agent productivity and more.

4TH TUESDAYS

Social Media

Build stronger online visibility. Use simple, consistent, and effective social media strategies.

/ ON YOUR PHONE

Tuesday, Wednesday, Thursday: wherever you are.

Join the live session from your phone, watch the replay the same day, and keep the week's plan in front of you between sessions.

  1. 01Every live session, one tap to join
  2. 02Every replay, the same day
  3. 03The week's plan, always in view
The BCA dashboard on a phone: the live sessions screen, with the next session and a Join button.
01Every live session, one tap to join
The BCA dashboard on a phone: the webinar library, with replays to watch.
02Every replay, the same day

/ SUCCESS PATHWAY

The BCA Path: Your 45 Success Sessions

Business Planning, Goals & Vision

AT THE STARTING LINE

STARTING LINE

IGNITION

SCROLL TO PULL AWAY FROM THE START
START Session 01 waits at the top of the first lane. Scroll to pull away — the car keeps its place in the frame while the road runs past.
MILE 1 Foundation Plan, time, CRM and the value you lead with. 01 — 9
Business Planning, Goals & Vision FOUNDATIONS
Time Management & Productivity FOUNDATIONS
CRM: The Hub of Your Business FOUNDATIONS
Crafting Your Value & Differentiation BUYER & SELLER
Thinking Like a Marketer & Creating Ads That Work LEAD GEN
Follow-Up, Scripting & Conversion LEAD GEN
The Masterclass in Objection Handling LEAD GEN
Human Behaviour & Personality Assessments PERFORMANCE
Getting the Listing Agreement Signed (The Wow Seller Presentation) BUYER & SELLER
MILE 2 Momentum Presentations, objections, negotiation, A.I. leverage. 10 — 18
Securing Buyers as Clients (The Best Buyer Presentation) BUYER & SELLER
The Future of Real Estate Part 1… Are You Ready? LEAD GEN
Working with Sellers: Best Practices BUYER & SELLER
Working with Buyers: Best Practices BUYER & SELLER
Making Rejection and the Word 'No' a Non-Factor for You PERFORMANCE
Winning at the Negotiation Game BUYER & SELLER
Engineering a Predictable Referral System DATABASE
Social Media Best Practices Made Easy LEAD GEN
The Power of AI and How to Benefit From It FOUNDATIONS
MILE 3 Visibility Brand, ads, open houses, reviews and the numbers behind them. 19 — 27
The Anatomy of an Effective Listing Ad LEAD GEN
Stop Self-Sabotaging Yourself (Pretty Much Everyone Is Guilty of It) PERFORMANCE
Leveraging Not Only Market Stats But Also Your Own Personal Ones DATABASE
Your Personal Brand Everywhere LEAD GEN
Building Your 5-Star Reviews & Testimonial Bank DATABASE
Providing Exceptional Service & Client Onboarding BUYER & SELLER
Home Run Open Houses LEAD GEN
Advanced Signage (No More Boring Signs) LEAD GEN
Tracking Your Key Performance Indicators (KPIs) & Business Metrics FOUNDATIONS
MILE 4 Leadership Team, events, farming and staying well while you grow. 28 — 36
Healthy Living (Mind, Body & Business) PERFORMANCE
Team Building Part 1: Recruiting, Hiring, Interviewing, Onboarding & Managing the Right Way SCALING
Team Building Part 2: Scaling to the Next Level SCALING
Ensuring You Are in Your Peak State for Performance Excellence PERFORMANCE
The Art of Persuasion & the Psychology of Selling BUYER & SELLER
High ROI Client & Community Events DATABASE
Accounting, Bookkeeping & Tax Strategy SCALING
Geo-Targeting & Neighborhood Farming LEAD GEN
Strategic Networking & Joint Ventures DATABASE
MILE 5 Legacy Money psychology, wealth building, exit and what comes next. 37 — 45
Revisiting Your Business Plan FOUNDATIONS
Creating Podcasts That Are Super Easy & Absolutely Inexpensive LEAD GEN
The Psychology of Money: Positives & Negatives PERFORMANCE
Stepping Outside of Real Estate & Learning From Other Industries DATABASE
Navigating Market Shifts & Understanding Economics PERFORMANCE
Wealth Building & Personal Investing Part 1 (Real Estate) SCALING
Wealth Building & Personal Investing Part 2 (Beyond Real Estate) SCALING
Your Exit Strategy & Asset Creation SCALING
Future of Real Estate Part 2… Are You Ready Yet? PERFORMANCE
The BCA car, seen from above
MASTERED

/ DESTINATION

A master at driving success

Our end goal is not just sharing information and enlightening agents. BCA strives to create successful business owners running successful businesses. We want our agents to have a clear path for long term growth and prosperity.

SCROLL INSIDE THE FRAME TO DRIVE THE ROAD

FINAL QUESTION

Are You Ready to Take the Next Step?

Is Better Coaching Academy Right for You?

You've met the coaches and explored the curriculum. Now there's one final question:

Are you the type of agent we're looking for?

BCA is looking for agents who are ready to invest in themselves and committed to building a business of significance. There are no magic pills or overnight success stories—lasting success is built through consistent action, continuous learning, and disciplined execution. Our coaches will provide the strategies, tools, guidance, and accountability, but we can't want your success more than you do, and we can't put in more work than you're willing to invest. We're looking for agents who are willing to dedicate time every day to working on their businesses and who will take meaningful action. If you're hungry to learn and prepared to do the work, BCA will help you unlock your full potential.

If BCA sounds like the advantage you need to build a better life and business, then click the link below. We look forward to working with you to achieve your goals.

READY WHEN YOU ARE

Get pricing, membership levels and the full curriculum.

» GET PRICING & GET SIGNED UP
12-MONTH GUARANTEE

Better Coaching Academy is committed to providing agents with the best coaching experience they have ever had. When you sign up, we know that you won't be disappointed…we guarantee it!

Our promise to you is that if you are not satisfied with your coaching results after 12 months, we will continue to coach you for free*. Guaranteed in writing. *Conditions Apply